Delivering strategic partnerships between the West and China for globally minded businesses 


We are a boutique advisory firm with over twenty-five years' experience of forging business partnerships between China and the West.

Our globally minded clients benefit from our experience of successfully building and developing business in both Europe and Mainland China. 


We integrate our local knowledge and market insight to provide bespoke services to our clients. With such extensive, trusted relationships we specialise in sourcing capital and local partners for companies seeking rapid and effective entry into the China market.

We also advise Chinese companies on European partnerships and joint venture opportunities. 


Elysian Global Partners works across a large range of sectors providing their clients with bespoke solutions to enter the world's most exciting market.


Elysian offers a discreet service that spans the global entertainment sector. Serving the world’s largest entertainment and media market with unique content and brands from the rest of the world. In this new age of global entertainment deals, Elysian facilitates creative and commercial exploration of content, talent and IP via its unique relationships in London, LA and China.

Elysian is trusted by some of the world’s most recognised and respected celebrities to facilitate access to the Chinese market. Subsequently developing their commercial opportunities, benefiting the client in an otherwise unexploited market.  


Elysian advises early to growth stage technology enterprises on capital raising of $1-20million USD. We successfully source funds from a range of investors globally, mainly from China and HK. We work closely with strong VC and PE funds, strategic investors and family offices.


Particularly interesting for Elysian are hard tech companies, those with a competitive advantage and pioneering technology in VR and augmented reality, autonomous cars, space, biotech, AI and genomics. 

Elysian recognises the revolutionary potential of blockchain, with its ability to bring everyone to the highest degree of accountability. Streamlined, secure contracting and transacting will drive commercial use across a whole range of industries.


Elysian is passionate about sport from football and Formula e to drone racing and e-sports; We have clients from the world’s most famous professional sports leagues who we pair with global partners, sponsors and new market opportunities.


We work closely with some of China’s leading sport and lifestyle private equity and marketing firms, focusing on investments related to sport, entertainment, and technology. Elysian offers unique advisory skillset for China localization, market expansion, sponsorships, brokerage and event management. 


Co-founder Anders Nils-Thore Forsberg is a Swedish entrepreneur whose first executive role in China began in the early 90's as senior executive for Chinese real estate developer Wanda. Wanda is today the largest real estate company in China.

Through his multiple decades of business experience, Mr. Forsberg has forged successful and lasting partnerships with some the most influential political and business groups in China as well as Internationally. He has gained distinguished career recognition as a skillful negotiator for both China inbound and outbound business, having brokered and represented numerous Fortune 500 companies and leading industrial and retail brands in China.


With a career spanning over 20 years in China, Anders has successfully closed M&A deals of total market value well exceeding US$5 billion.

Before entering the business world, Anders played professional ice hockey in Sweden.